Design Innovation

Track 4

Tuesday - June 6, 2023

Instructors & Classes

June 6, 10:00 AM – All Levels


Dan Thurmon is the founder and President of Motivation Works, Inc. This company helps leaders and their organizations move confidently through change and transformation, so they become, achieve, and contribute MORE.

His clients include Bank of America, Coca-Cola, Delta Airlines, Honeywell, Johnson & Johnson, Kraft, Marriott, Microsoft, Procter & Gamble, Prudential, State Farm, and Walmart.

Dan is an expert speaker and performer. He’s delivered thousands of presentations across six continents for audiences, including world leaders, Fortune 500 companies, entrepreneurs, educators, and even troops on the front lines of battle in Iraq and Afghanistan.

In 2011, he was inducted into the prestigious Speaker Hall of Fame — and is one of fewer than 200 living speakers to have received this honor.

Dan has served as the President of the National Speakers Association. During his tenure, he led the Board of Directors and the 3,000+ member organization through a critical transformation, which included new governance; new mission, vision, and values; higher member value; and greater financial accountability.

He is also a writer and content producer. He’s authored two books: Success in Action and Off Balance On Purpose.

Along with his speeches and books, Dan produces an ongoing, weekly video-coaching series and podcast in which he shares leadership principles and life-enhancement strategies in under three minutes.

Dan and his teenage daughter, Maggie, have become social media sensations on TikTok. Several of their videos have been viewed more than 30 million times, and their personal channel has well over a million subscribers. Maggie and Dan’s creative and enthusiastic content resonates strongly with an audience that spans the world.

Dan built his first company, a live entertainment firm, in the late 1980s to finance his education at the University of Georgia. There, he received his degree in Business. In the mid-1990s, Dan changed his firm’s focus from live entertainment to corporate education, so he could more fully use his knowledge about peak performance and help businesses succeed at a much higher level.

He is a health and fitness advocate. In his 50s, Dan continues to train and perform advanced acrobatics and enjoys hobbies such as golf, mountain unicycling, and flying trapeze.

June 6, 11:15 AM – All Levels


Coming Soon

Instructor: Brian Selvy, Zuken Vitech


June 6, 1:00 PM – All Levels


As a global leader in social and environmental responsibility, Cummins, an independent power systems provider that builds more than 1,000,000 engine systems annually, is committed to creating a more sustainable, prosperous world. Cummins launched PLANET 2050 as an aggressive sustainability strategy that has set both short (2030) and long-term goals for minimizing the impact of new product designs on the environment.

This includes:

  • Reducing absolute greenhouse gas emissions from facilities and operations by 50%
  • Generating 25% less waste in facilities and operations
  • Creating a circular lifecycle plan for every new part designed – the focus of this presentation.

Instructor: Dave Genter, Cummins

David has spent 36 years at Cummins, Inc. in a variety of engineering-based roles. David has designed some of Cummins’ largest engine systems, led Design for Sustainability initiatives, and recently led a program to assess how to decarbonize HHP mobile off-highway applications. David is currently Director – Technology Planning within R&T.

More about Cummins:

Cummins Inc., a global power leader, is a corporation of complementary business segments that design, manufacture, distribute and service a broad portfolio of power solutions. The company’s products range from diesel, natural gas, electric and hybrid powertrains, H2 electrolyzers, and many powertrain-related components.

June 6, 2:00 PM – All Levels


Engineers need to deliver product solutions faster and cheaper with a greater feature content and higher quality. To achieve this, we need to be able to exchange information throughout the business at an ever-increasing rate, with a goal of getting the right information, to the right audience, in the right format, at the right time.

Integrate 23 presents to you the inaugural Digital Engineering Hub. An integrated digital engineering environment that enables the connection of information across various engineering tools. Join us for the experience. Be a part of the evolution of Digital Engineering.

Instructor: Steve Cash, Vitech

Steve Cash is the Director of Customer Enablement at Vitech. Steve is a Certified Systems Engineering Professional (CSEP) through the International Council on Systems Engineering (INCOSE). He has spent 25+ years developing his systems engineering skills and holds a B.S. in Electrical Engineering from Marquette University.

More about Vitech: 

Vitech is a provider of industry-leading solutions which provide the tools and insight required to define, develop, and manage complex systems. Vitech’s solutions are built upon a solid foundation of systems engineering and architecture software combined with the experience of our professional services team.

June 6, 3:00 PM – All Levels


Industries with multiple activities and domains are invariably successful when they have a single source of truth. However, most corporates have disparate systems, but when these disparate systems are integrated well via digital transformation initiatives, success is inevitable. It is critical to communicate product designs throughout organizations where the electrical and mechanical engineers are often hundreds or thousands of miles apart. Unfortunately, sharing and aligning the overwhelming number of designs can be unmanageable, making this simple task risky to any collaborative project.

This abstract emphasizes the productivity improvements gained with the Zuken E3S-Teamcenter – Creo -E3S end-to-end process for the data exchange for cable harness design. There was no Integration between E3s (Electrical CAD) TeamCenter (PLM) & Creo (Mechanical CAD), as Teamcenter is the master of the design community. For completing the cable harness design, the manual process was complex and led to Productivity & design data quality issues. Hence the business need was to automate and standardize the cable harness design process between E3s (Electrical CAD) Teamcenter (PLM) & Creo (Mechanical 3D system) which

  • Eliminates manual data exchange between E3s and Creo, thereby reducing manual errors
  • Improve MCAD/ECAD harness design efficiency and reduce design cycle time
  • Improve MCAD/ECAD design accuracy and drawing quality

Instructor: Kameswari Tanuku, Applied Materials

Cutting edge Technology & Digital Transformation addict. 16+ Years’ experience in Software Development, Support, Program Management & Process Improvements in Product Lifecycle Management (PLM), ECAD,MCAD & other Engineering/Manufacturing IT applications with Big Data,Devops, ITIL,Cloud & Scrum Certifications. Managed Teamcenter Customization & Integrations with E3S , Green Field Implementation & Support Projects for Global Companies and gained an in-depth knowledge in Engineering, Manufacturing & Supply Chain Business Processes.

More about Applied Materials:

Applied Materials is the leader in materials engineering solutions used to produce virtually every new chip and advanced display worldwide. It’s expertise in modifying materials at atomic levels and on an industrial scale enables customers to transform possibilities into reality.

June 6, 4:00 PM – Beginner


Coming Soon

Instructor: Charles Krueger, Big Lever and Scott Ragon, Ansys


Wednesday - June 7, 2023

Instructors & Classes

June 7, 8:15 AM – All Levels

Instructor: Kazuhiro Kariya, Chief Technical Officer,  Zuken


Join Zuken’s Chief Technical Officer for his Zuken Innovation World keynote titled “Zuken’s Engineering Vision and Roadmap.” Product complexity is growing and challenging current design methodologies. Many technology words appear for the new “Engineering Methodologies” like MBSE, MBD, Digital Twin, Digital Thread, Multi-Domain Analysis, and etc.. We will explain how Zuken will take these new methodologies into the E/E design and manufacturing process and how Zuken will bring the design and manufacturing process innovation to the customer. With GENESYS in the product lineup, Zuken has the building blocks for an E/E Digital Engineering platform. Zuken has embraced Digital Engineering as the way forward with innovation and a commitment to sustainability. Session takeaways include Zuken’s vision for Digital Engineering and the realization of that vision.

June 7, 9:00 AM – Intermediate


Lockheed Martin faced challenges managing design data to meet product requirements and schedules. This required Engineering Data Management (EDM) systems with integration into Windchill (PLM) enterprise systems. The requirements of design data management are different between EDM and PLM. An EDM system provides discipline-specific functions and data granularity to match the needs of engineering. Using PTC’s REST API, design data is managed throughout the product lifecycle. This presentation will demonstrate how Lockheed Martin utilized Zuken’s DS-2 for work in progress engineering data management and Windchill REST API interface features to streamline their electronic and electrical design processes and integrate them into the enterprise eco-system.

Instructor: Grant Denis, Lockheed Martin

Grant Denis has 18 years working at Lockheed Martin as a ECAD administrator, Subject Matter Expert, and PCB Physical Designer.

More About Lockheed Martin:

Headquartered in Bethesda, Maryland, Lockheed Martin is a global security and aerospace company that employs approximately 114,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services.

June 7, 10:00 AM – Advanced


This session will explore a roadmap for the development of a AI-based planner for PCB designs. It will automatically place and route designs by considering the overall layout and the functionality blocks within each design. Its human-like approach will be based on a plan that it generates from the functionality blocks of components and signals, and it will adaptively identify and reuse these blocks when possible. The machine learning engine will try different techniques to learn for itself the best way to design a PCB, increasing its knowledge and experience over time.

Instructor: Kyle Miller, Zuken UK

My work focusses on cutting edge development such as AI and other advanced techniques to revolutionize customer processes.

June 7, 11:00 AM – All Levels


Document-based approaches silo engineering disciplines. One of the largest schedule setbacks is between preliminary design and document release. During this time, architecture has changed the interfaces and cable designs are now obsolete. How do we solve this? The answer is the Digital Thread. But how exactly? This presentation will take in a depth look at electronics architecture and how we can effectively collaborate between system architects and cable designers. We will cover how we construct our Digital Thread Architecture so that we can optimize the solution, the process, and how we can save time between preliminary design and document release.

Instructor: Sage Pasterna, Northrop Grumman

Sage Pasternacki-Padilla is a Principal Engineer Systems Architect with Northrop Grumman. She has been with NG for 6 years. Over the years with the company, she has supported multiple programs across the company in model-based engineering and Digital Transformation. Sage received her undergraduate degree from Northern Arizona University.

About Northrop Grumman: 

At Northrop Grumman, we pioneer technologies and break new boundaries to protect and advance humanity as we know it. From deep sea to outer space to cyber space, we are defining possible at the edge of every frontier.

June 7, 12:45 PM – Advanced


When modeling systems, most developers focus on system components such as radios, sensors, network devices, and electrical assemblies that are clearly distinguishable from other system components. Often, these are called Line Replaceable Units (LRU). Missing from this type of modeling is a focus on cable assemblies, or, how these system components are wired together.

This presentation shows how SysML can be used to design an A-Kit cable assembly that supports verification by various techniques such as Velocity Scripts and Generic Tables; and validation against performance requirements.
When modeling systems, most developers focus on system components such as radios, sensors, network devices, and electrical assemblies that are clearly distinguishable from other system components. Often, these are called Line Replaceable Units (LRU). Missing from this type of modeling is a focus on cable assemblies, or, how these system components are wired together. Failure to model cable assemblies and the communication protocols that enable them to function, can lead to program risks, and delays development.

Instructor: Bill Lozier, MITRE

Mr. Lozier has over forty-five years’ experience in DoD Acquisition. Experience includes working on both sides of the “fence,” four years at Wright Patterson AFB as a Program Manager in Electronic Warfare. As a contractor over thirty-five years’ experience in programmatic and software engineering, in avionics, simulation and modeling in both real time and non-real time systems. And recently over a decade of systems modeling experience on avionics systems. The last five years has been with MITRE a Federally Funded Research and Development Center as a Model Based Systems Engineering supporting Army PEO Aviation, Missiles and Space, and Missile Defense Agency as well as other government agencies. Mr. Lozier is also the Co-Chair of the local Huntsville Alabama INCOSE MBSE WG.

Thursday - June 8, 2023

Instructors & Classes

June 8, 9:00 AM – Beginner


Systems Engineering, delivering value into the product design process.

As product complexity increases, the need for Systems Engineering becomes more important, as does the need for communication between System and Hardware Engineering. As we try to deliver more sophisticated and advanced products while managing design timescales and costs to deliver a successful product to market, involving all stakeholders is vital to deliver profitable projects to market in the required timescales. The session will share the value and need for Model-Based Systems Engineering, the communication of information with the hardware engineering and production teams

MBSE is starting to win the hearts and minds of engineering, and the session will consider when what and how to use MBSE information to drive the product design from Requirements through implementation to product delivery.

Instructor: Nik Kontic, Zuken UK

Nikola has worked at Racal Redac and now Zuken for more than 34 years. Experience has been gained in all global markets from USA, EU and Japan in the area of PCBs, Packaging for various electronic product designs. Formerly a Product Consultant at Zuken, Nikola presented at many event worldwide both Zuken and general electronic/EDA market. Sharing his experience and knowledge of the EDA market and technology trends and future direction. As product complexity and need for improved communication becomes a differentiator Nikola has become involved with prospects to deliver process and cost savings while bringing Systems and Hardware Engineering closer through the solutions Zuken has to offer. Nikola’s current role involves introducing Zuken solutions to the engineering community across Europe, and he also contributes to the strategic direction of electronic product design solutions within Zuken.

June 8, 10:00 AM – All Levels


The session will explore how to utilize MBSE architectural subsystem data with PCB data by enhancing the requirements analysis and traceability in the electrical design process. This functionality will interlink the data requirements, verification, functions, and design objects providing results that will provide shorten design cycle lead times, reduce the risk of rework, and share technology instructions to the design team members.

Instructor: Ed Duranty, Zuken USA

As a Solutions Architect, Ed Duranty researches and develops various technologies and approaches to meet customer requirements. Edward works closely with a customer’s project team to determine, clarify and resolve all design challenges by providing best practice solutions. In his spare time, Ed enjoys spending time with his family, traveling, outdoor activities and is an avid Disneyphile.

June 8, 11:00 AM 


Coming Soon

Instructor: Alex Bencoe, Sandia National Labs


June 8, 12:00 PM


Coming Soon

Instructor: Kelsey Wilson, Cori Cheung – Sandia National Labs


Further information

If you have questions, please email the conference manager.


ZIW 2023

Scottsdale, AZ – June 5-8, 2023

Register Today