ZIW Digital Engineering Track


Track Sessions

Instructors & Abstracts

August 4, 9:00 AM CT


Kent McLeroth, President and CEO, Zuken USA
Bob Potock, Vice President of Marketing, Zuken USA
David Long, President, Vitech Corporation
Kazuhiro Kariya, Chief Technology Officer, Zuken


Please join us for the opening session of Zuken Innovation World 2021 Digital Edition. After a short welcome and introduction, CEOs of Zuken USA and Vitech Corporation will deliver their executive briefings highlighting current initiatives and plans for the coming year. The opening session will continue with Zuken’s CTO, taking participants through our innovative development strategy and our plans to meet customers’ technological needs well into the future.

August 4, 11:00 AM CT

Presenter: Bob Potock, Zuken USA

Bob Potock is the Vice President of Marketing for Zuken USA and is passionate about Zuken’s leadership role in Digital Engineering. Bob develops new solutions to address today’s growing product complexity that include expanding the partner ecosystem and the adoption of Digital Engineering methodologies. Bob lives in Colorado and enjoys hiking, fishing, golfing, and time in the mountains.


As Digital Engineering continues to gain awareness, many companies are investigating what a move to Digital Engineering would entail. Without a doubt, the adoption of Digital Engineering methods will be profound and will impact process, education, and culture. But the benefits can be substantial.

Zuken set out to develop a Digital Engineering process for electrical and electronic design about 18 months ago. Our goal was to make the switch evolutionary and not revolutionary. The result is a design process that maintains model connectivity.

This session will explore some of the pitfalls in a poor Digital Engineering implementation followed by Zuken’s approach and the associated benefits. If your company is considering, investigating, or has deployed a Digital Engineering environment, this session is for you.

What Will You Learn

• Where to look for the biggest model-based design process gap.
• Why a connected product model is so important.
• What a design envelope is.
• What model-implementation divergence is.
• How to keep the product model relevant throughout the product lifecycle.

August 4, 12:00 PM CT

Presenter: David Long, Vitech

David Long is the President of Zuken Vitech where he has spent almost 30 years helping organizations around the world leverage the power of architecture with a particular focus on systems engineering, MBSE, and Digital Engineering. He is an avid supporter of Virginia Tech and loves to spend Saturdays in the fall at tailgates and football stadiums.


As products become more complex and our environment becomes more dynamic, successfully delivering the right product is more challenging than ever. Whether you are leveraging MBSE or Digital Engineering, Architecture-Driven Engineering establishes the foundation with the required clarity, structure, and traceability between problem and solution. As we unleash the power of architecture, we better translate customer needs into product success.

This session will explore the critical role architecture plays in understanding managing product complexity, enabling knowledge retention, and establishing the design envelope. It will demonstrate a pragmatic approach to effectively defining and capturing architectures that can easily transition to detailed design, implementation, and verification.

What Will You Learn

• The critical role of architecture in today’s complex interconnected world.
• How Architecture-Driven Engineering can be the connective tissue of the modern engineering enterprise.
• An accessible, scalable, and tailorable approach to Architecture-Driven Engineering.

August 4, 1:00 PM CT

Presenter: Steve Cash, Vitech

Steve Cash is a Principal Systems Engineer at Vitech providing systems engineering consulting services to help customers implement systems engineering capabilities. His work focuses on identifying opportunities in organizations where improvements to the systems engineering process can help them improve their effectiveness.


GENESYS is a systems engineering tool that allows users to build a fully integrated information model representing the descriptive architecture of a system. From requirements to behavioral and physical architectures, through to verification and validation planning, GENESYS provides the digital engineering connective tissue to produce information views in many formats for a broad set of audiences across the product development environment.

This session provides an overview of the systems engineering process applied to the development of a remote-controlled video drone. It includes requirements, concern capture, requirement refinement, use case development, behavioral threading, and a physical architecture of the drone. The end result is the delivery of the physical architecture information that specifies the design envelope for detail design.

What Will You Learn

• The systems engineering process
• How to refine requirements
• Documenting concerns and capturing the design journey
• Representing product behavior
• Specifying physical architecture and the design envelope

August 5, 9:00 AM CT

Presenter: Andy Henderson, Vitech

Andy Henderson is a Principal Systems Engineer at Vitech. He enjoys using GENESYS to model a variety of engineering problems for various customers. Andy is an avid radio control model helicopter and airplane aerobatic pilot and can be found most weekends at local R/C flying clubs or in his garage repairing his fleet.


GENESYS 2021 brings new analytical power to model-based systems engineering (MBSE). Native support for inheritance streamlines the creation, maintenance, and extension of architectures as users rapidly model both general and specialized ideas. Enhanced parametric enable richer management of the critical numerics of design that drive system performance. Even more powerful is the ability to bind parameters together, clearly reflecting dependencies and avoiding manual translation errors. When combined with the integrated, cohesive framework of GENESYS and its best-in-class visualization capabilities of auto-generated diagrams and rule-based formatting, GENESYS 2021 delivers the power of architecture to manage complexity with the analysis required to engineer with rigor.

This session will provide a brief overview of GENESYS and explore the new capabilities in GENESYS 2021.

What Will You Learn

• Brief overview of GENESYS.
• How to simplify specification and streamline architectures with inheritance.
• How to link critical parameters from requirements through architecture to test.
• An introduction to other new features in GENESYS 2021.

August 5, 10:00 AM CT

Name: Alexandre Luc, Application Engineer, Phoenix Integration

Biography: Alexandre is a Munich-based Application Engineer at Phoenix Integration, who handles training and consulting activities, with the overarching goal to expand the company’s operations in Europe. After graduating from Ecole Centrale Paris (France), Alexandre decided to pursue his studies in Germany, where he completed a Master in Mechanics and Management at the Technical University of Munich. In 2019, he joined Airbus Defense and Space in Ottobrunn (Germany) where he wrote his Master’s Thesis in the field of Model-Based Systems Engineering, using ModelCenter, a software tool developed by Phoenix Integration. This successful experience convinced him to joined Phoenix in 2020 as its first employee based in Germany.


This webinar will demonstrate systems engineering best practices in verifying product requirements using an MBSE model. Parameters and Constraint definitions will be used to build equations to analyze various aspects of the model that lead to a business value trade-off. A critical product requirement is an operational time. Various aspects of the design will be analyzed to determine the system’s ability to meet that requirement. The ability to meet that requirement along with weight, cost, and video performance will be rolled up into business value analysis. The analysis will be run through ModelCenter® and integrate various analysis tools.

What Will You Learn

• Modeling Parameters and Constraint Definitions
• Delivering content to ModelCenter®
• ModelCenter® Analysis
• Receiving results from ModelCenter®
• Creating Verification Status Reports

August 5, 11:00 AM CT

Presenter: Sanu Warrier, Zuken USA

Sanu Warrier is a Technical Marketing Manager, helping customers find effective solutions to their design challenges. His work focuses on eliminating inefficiencies, improving design processes, and reducing costs to improve competitive advantages. He is a self-professed foodie and loves to dabble in gastronomic alchemy as often as possible.


In pursuit of digital transformation, the disconnect between systems engineering and detailed design is one of the most common roadblocks to success. The lack of model relevancy in detailed design introduces rework and errors, erasing some of the advantages of model-based systems engineering. To close this gap, E3.GENESYS Connector creates a direct connection between Vitech GENESYS and E3.series.

While exploring best practices this session will showcase E3.GENESYS Connector and demonstrate the flow of information between MBSE and the wire harness design.

What Will You Learn

• How to connect model-based system engineering to electrical design using E3.GENESYS Connector.
• How to create a functional electrical design using relevant system-level model details.
• How to drive wire harness design using functional and topology design.

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ZIW Digital Edition
On-Demand Through October 5, 2021

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ZIW Digital Edition 2021